Marketing Health Promotion

US drug marketing: how does promotion correspond with health value?

The pharmaceutical industry uses a variety of techniques to promote its products to clinicians, including gifts and free food, advertisements, and detailing by company representatives. Although manufacturers might argue that drug promotion supports physician education, which in turn leads to more informed prescribing, studies have shown that greater contact with drug sales representatives is as...

Marketing and Promotion of Alcohol

" In addressing these preventable risks, WHO is paying increasing attention to the impact of marketing to young people … Visit a store/shopping mall or market, in just about any country, and you will see that children and youth are the targets of the new technologies of persuasion. Neuro-psychologists tell us that many such promotions are designed to 'slip underneath the radar of critical think...

Health psychology and health promotion

Health psychology is the defined as studying of psychological and behavioral processes in health, illness, and healthcare. It contributes to is concerned with the understanding of how psychological, behavioral, and cultural factors contribute role to in physical health and illness. Psychological factors can affect health directly. For example, health is hurt by the chronically occurring environ...

Health Education and Health Promotion

Stress Managment and Health Promotion

Health promotion approach is utilized to address the prevention, management and early intervention for stress management and also to promote positive mental and psychological health. Stress affects everyone and must be managed effectively to reduce its chronic and deleterious effects this study consists of two sections: in first section the principals of health promotion in different human exis...